Bird Box meme – is a meme reffering Netflix-produced film Bird Box with Sandra Bullock. Pictures and videos about this movie mock the main character who wear blindfolded.
Origin of Bird Box meme
The Netflix film “Bird Box” starring Sandra Bullock was realesed on November 8th, 2018. In the story, a certain entity takes the form of the greatest fear of people and forces them to commit suicide. Therefore, all people walk with blindfolds.
First memes about “Bird Box” started on Twitter at late December. People made jokes about the characters in the film that used to wear blindfolds, as well as Malorie, main character, played by Sandra Bullock.
Some people believe that Netflix artificially spread Bird Box memes using bots. On December 26th, 2018, Twitter user @ChaseTheBussy pointed to some Twitter accounts with low follower/following count.
Bird Box Challenge
Within popularity of the Bird Box, some people began to repeat after the characters and blindfold themselves.
On December 23rd, 2018, Facebook user Lamborghini Law posted a photograph of himself. On photo he hold hands with two children, all blindfolded. Lamborghini Law used the hashtag #BirdBoxChallenge. On the next day, photos with the hashtag appeared in numerous posts.
Flashmob moved to YouTube and Instagram. People began to film themselves wearing blindfoldes and doing something. As the challenge rose in popularity, reports of accidents during the challenge began to appear. For example, on January 11th, 2019 a 17-year-old driver collided with another car.